Inje (prounounced In-jae), full of mountain peaks and untouched by human hands, is home to the first Birch tree forest in Korea.

Birch trees can also be found across the northern part of America. The white-barked tree used widely by trading native nations and Voyageurs, grows from Alaska to Maine, but only as far south as the mountains of Virginia, Tennessee and Oregon.

About Birch Trees

Birch Trees are refreshingly tall, snow white, and has been nicknamed “the queen of the forest” due to their romantic images of unspoiled mountain streams and wintry nights. Their white skin, which can be preserved for over a thousand years, sheds into more than ten thinner layers that can be repurposed as “paper” in the old ages. Its roots, sap, and even the mushrooms living off these trees were commonly used for medical purposes.

In the spring, before the leaves have sprouted, Birch tree sap is harvested with a small hole, bleeding its “white sap” that has a slightly sweet flavor and is rich with NMF (Natural Moisturizing Factor, a cocktail of ingredients that the skin naturally creates to keep the stratum corneum hydrated. These include Amino Acids, Lactic Acid, Pyrrolidone Carboxylic Acid (PCA), and Hyaluronic Acid).

Benefits of Birch Tree Sap on Our Skin

Moisturize our skin

(Amino Acid, Sugar, Molasses, etc.)

Reduce inflammation

Purify and hydrate skin

Prevent sun pigmentation

Clear and brighten skin

Energize skin

Encourage growth of new collagen

Antioxidant properties

Eliminate toxins

Strengthen hair

Prevent hair loss

Birch Tree’s Skin Moisturization Effect Experiment

Used Corneometer CM 825 to measure and compare the change in human skin’s level of moisturization over time and against water. Experiment was performed in room temperature at 68 Fahrenheit with 20% humidity.

As demonstrated in the graph below, Birth Tree sap is 2-3x more effective in maintaining moisture in our skin.

South Korea holds the lead in k-beauty innovation, with advanced technology and research. We proudly want to introduce the wonders of the Korean Peninsula and its sacred ingredients, for you to see for yourself, what it is like to maximize glowy skin.